Rebranding the Term ‘Climate Change’ for Greater Shock Value

by Thomas D. Williams, Ph.D.29 Nov 2019

Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”

Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.

“Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name?” Mr. Hall asks.

What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.

The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends. “The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”

“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”

To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”

“Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists. “‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.”

“Whatever we call it, impending climate doom is upon us if we don’t act quickly,” Hall concludes. “Perhaps a new name will shift the needle, even if just a little.”

Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.

Spokespersons of the movement have acknowledged that their claims that billions of people are going to die from climate change have no basis whatsoever in scientific fact but are necessary to provoke the kind of response that is needed to cut back on greenhouse gas emissions.

Read the rest of the article at the following weblink:

https://www.breitbart.com/environment/2019/11/29/alarmists-propose-...

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Comment by Frank J. Heller, MPA on November 30, 2019 at 11:56pm

Knowing about solar cycles alerts me to decline in sun spot activity and the cooling effect this decline in radiance will have on the Earth.

Ah but once this starts happening, all the alarmists will claim a victory for their wacky schemes. People really do want to believe all the lies. Give thanks it isn't us.

Comment by Penny Gray on November 30, 2019 at 4:20pm

I'd steer away from "global meltdown" in case we go into a mini ice-age with the sunspot activity predicted to be so low.

Comment by Frank J. Heller, MPA on November 30, 2019 at 11:44am

There has got to be seminars and courses on writing CLIMATE CHANGE using scare tactics and the ever changing terminology as people tire of the old cliches and exaggerations. It's like the smear of politicans who can't tell the difference between a refugee usually here illegally, and a legal migrant 'learning' to be an American citizen. One is subsidized with little or no vetting of their 'story'; the other is adapting to our culture, etc. The real story is in the reasons why so many 'refugees' get sent home, and the real fiction is found in the the tear jerking tales of the children told by refugee lawyers. That baby will die unless all its relatives are allowed in. Has anyone every read of a compilation w/verifiable details of just why a person gets refugee status other than the story they tell?

Global warming scares are the same damn thing; sat next to Angus and started to discuss how wonderful a warmer Maine is, with the longer growing season, milder winters and less fossil fuels burned. He froze up and became a zombie; since there are NO BENEFITS, just catastrophic disasters.

Hannah Pingree on the Maine expedited wind law

Hannah Pingree - Director of Maine's Office of Innovation and the Future

"Once the committee passed the wind energy bill on to the full House and Senate, lawmakers there didn’t even debate it. They passed it unanimously and with no discussion. House Majority Leader Hannah Pingree, a Democrat from North Haven, says legislators probably didn’t know how many turbines would be constructed in Maine."

https://pinetreewatch.org/wind-power-bandwagon-hits-bumps-in-the-road-3/

 

Maine as Third World Country:

CMP Transmission Rate Skyrockets 19.6% Due to Wind Power

 

Click here to read how the Maine ratepayer has been sold down the river by the Angus King cabal.

Maine Center For Public Interest Reporting – Three Part Series: A CRITICAL LOOK AT MAINE’S WIND ACT

******** IF LINKS BELOW DON'T WORK, GOOGLE THEM*********

(excerpts) From Part 1 – On Maine’s Wind Law “Once the committee passed the wind energy bill on to the full House and Senate, lawmakers there didn’t even debate it. They passed it unanimously and with no discussion. House Majority Leader Hannah Pingree, a Democrat from North Haven, says legislators probably didn’t know how many turbines would be constructed in Maine if the law’s goals were met." . – Maine Center for Public Interest Reporting, August 2010 https://www.pinetreewatchdog.org/wind-power-bandwagon-hits-bumps-in-the-road-3/From Part 2 – On Wind and Oil Yet using wind energy doesn’t lower dependence on imported foreign oil. That’s because the majority of imported oil in Maine is used for heating and transportation. And switching our dependence from foreign oil to Maine-produced electricity isn’t likely to happen very soon, says Bartlett. “Right now, people can’t switch to electric cars and heating – if they did, we’d be in trouble.” So was one of the fundamental premises of the task force false, or at least misleading?" https://www.pinetreewatchdog.org/wind-swept-task-force-set-the-rules/From Part 3 – On Wind-Required New Transmission Lines Finally, the building of enormous, high-voltage transmission lines that the regional electricity system operator says are required to move substantial amounts of wind power to markets south of Maine was never even discussed by the task force – an omission that Mills said will come to haunt the state.“If you try to put 2,500 or 3,000 megawatts in northern or eastern Maine – oh, my god, try to build the transmission!” said Mills. “It’s not just the towers, it’s the lines – that’s when I begin to think that the goal is a little farfetched.” https://www.pinetreewatchdog.org/flaws-in-bill-like-skating-with-dull-skates/

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