Baxter Brewing - a very good beer maker - has begun an ad campaign wrapping itself in what its public relations people wrongly assume to be the good will of Big Wind. They lead into their branding message by saying that their beer is made from wind power. Please. Not only is that a bad business proposition because the public is wising up to Big Wind, but it is an insulting lie to consumers to imply that we can choose where our grid electrons come from. Best way to stop this pablum by businesspeople is to hit them in the wallet. Let these guys know that the bloom is off the wind rose, and they'd be better off from a marketing standpoint using Jeff Dahmer as a spokesperson.