One would think that the wind industry's "army of bloggers" which we have read about, may well be in violation of FTC rules when they post online comments pushing a wind project, etc. without disclosing their ties. For example, a farmer who stands to get lease payments from a wind developer if a project goes in might blog or comment online as to why the project is great. If that farmer doesn't disclose his financial relationship to the project, it would seem that he may be in violation. If a wind company's PR firm is doing the same on behalf of a wind company, it would seem they would be in violation.
Social media users who have any relationships with the businesses or people they endorse -- even friendships or family ties -- should disclose those connections when writing reviews, posting on Instagram and tweeting, the Federal Trade Commission advises in newly updated guidance.
The FTC has recommended since at least 2009 that online endorsers disclose material connections between themselves and companies that wouldn't otherwise be apparent to consumers. In its newest update, issued this week, the agency continues to take a broad view of the kinds of connections that require disclosures.........................